Target Marketing Strategy

The book goes in detail about customer driven marketing. The consumer is the most important part of any business. I am targeting my pop up mainly toward tourists and those who are from out of state, but I will offer a discount on the meal of the day when it comes to locals, but I am definitely aiming toward tourists and those that are not initially from Las Vegas. "Once it has chosen a position, the company must take strong steps to deliver and communicate the desired position to target consumers. All the company’s marketing mix efforts must support the positioning strategy." I fully plan on supporting my marketing strategy by tagging with posts as well as advertising on the strip, which is essentially the most tourist driven part of Las Vegas.