Promotion

Social Media is a very popular point in this generation, making twitter, instagram, and facebook all focal points in every business. For instagram I plan on having a meal of the day, posting an image of the meal that is being offered. Unlike most places, the meal of the day isn't a one time only kind of thing. It will be offered regularly just highlighted for the time being. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. ¹⁵ Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotion—sales, cash rebates, low-financing rates—as added purchase incentives." While I cannot offer as much money in promotions, I can offer an expertise on all social media aspects. Even having a snapchat run by management to focus on the fun environment.