Distribution

TBC...

Product

As a food service, my product is ideally going to be food. I am offering tastes of foods from different coasts of the US. The dining experience will primarily be outside, but the food will be made to order. I am sure I will garner more customers due to the the pitch of the pop up. I hope to remind the many people of Las Vegas of their previous homes. People in Las Vegas generally come from other states and the product will be burgers and sandwiches. The California will be a chicken sandwich with avacado spread, due to California's health kick. "Marketing must then convince buyers that the product's value at that price justifies its purchase. If the price turns out to be too high, the company must settle for lower markups or lower sales, both resulting in disappointing profits." I do not plan on offering a product that is not worth the price.

Target Marketing Strategy

The book goes in detail about customer driven marketing. The consumer is the most important part of any business. I am targeting my pop up mainly toward tourists and those who are from out of state, but I will offer a discount on the meal of the day when it comes to locals, but I am definitely aiming toward tourists and those that are not initially from Las Vegas. "Once it has chosen a position, the company must take strong steps to deliver and communicate the desired position to target consumers. All the company’s marketing mix efforts must support the positioning strategy." I fully plan on supporting my marketing strategy by tagging with posts as well as advertising on the strip, which is essentially the most tourist driven part of Las Vegas.

SWOT Analysis

TBC...

Objectives

My objective with this pop up is to bring a new dining experience to Las Vegas. I plan to make it possible that people can come to Las Vegas and experience a piece of their respective homes while they are in Las Vegas. I do not wish to completely leave out locals as a whole, but I do wish to make tourists feel more welcome in Las Vegas, which  is often harder to do for people visiting the city. As a native, I am aware how tourists are seen and viewed in the city, hopefully feeling more welcome at the pop up. As well as Vegas natives to get an understanding of the different tastes of America. "Concentrated marketing involves focusing on only one or a few market segments. " Which I do not plan on doing with my pop up. I plan on offering a joyous experiences.

Business mission statement

T-Burger plans to bring the tastes of America to your city. With a great understanding of the many cultures that blend America as a whole, I plan on sampling a piece of each coast, and placing it on  the menu for those in Las Vegas to enjoy. As a city that holds many people from many walks of life, we can appreciate what the US has to offer.

Week 7 EOC: Pitch

For my pop up, I'd like a burger shack that pulls inspiration for burgers from around the country. The US is an expansive country with a multitude of different styles of food. For California, seeing as they're so health conscious it would be a veggie burger with avocado and sold in a combo with a tea and baked chips, while the roadhouse burger (Texas influenced) would be a steak burger with A1 sauce, onion rings, with a side of fries. A common question with ordering food is normally "what's good on the menu?", so before the question is asked, whomever is at the register and ringing up will have their favorite item on their name badge. It would be a small menu of simply sandwich/burger style options. The only specialty drink would be a tea, possibly Fuze tea brand. Baked chips or fries as the two option for sides if wanted. There wouldn't be too much, making it possible to be put up and taken down within a pretty simple amount of time. (To be continued)